Lamb Creative Marketing Consultancy were proud to sponsor the Marketing Initiative Award as well as be one of the event sponsors for Post Magazine's 2011 British Insurance Awards (BIAs). These are amongst the most prestigious awards within the insurance industry and winning one carries significant kudos.
During what was a sell out ceremony of 2,500 people at the Royal Albert Hall, hosted by Jonathan Ross a wide variety of businesses and people were recognised for the efforts made over the previous year. And the winner of the Lamb sponsored Marketing Initiative Award? Hiscox Insurance. The award spotlighted that even in a tough environment, Hiscox has seen positive shifts in brand perceptions, conversion ratios and sales in its three core markets household, SME and broker with its "As Good As Our Word" campaign.
The award was presented to Hiscox by Mark Huxley, Director and one of the founders of Lamb, who said " As a brand specialist working within the insurance industry, we would echo the sentiments of the judging panel. Insurance businesses more than many other must trade upon the reputation of its brand. Sadly many fail and results portray this. Hiscox have always had a strong name equally within the industry and with its customers. Their current marketing campaign being a bold statement that should they fail, would open them up to all sorts of negative reputational issues. Results would seem to indicate this is far from the case and we congratulate them."