The annual BIBA conference is the insurance industry's leading event taking place over 2 days which this year was hosted in Manchester. BIBA 2012 was Lamb CMC's biggest and most successful event to date which saw us designing and building 11 exhibition stands for various clients throughout the hall. Each stand required an individual creative approach to ensure it was as engaging as possible on the day but also tied in with individual marketing campaigns and product pushes. No modular systems here thankyou! Of course our work didn't stop at stand designs with many clients using the opportunity to launch their new brands and marketing campaigns, it was a hectic few months leading up to BIBA but without exception we are delighted with the results for each and every project.
We'd like to thank all of our clients for embracing our designs and all who worked so hard from initial concept sketches through to final stand build - this really was a great event for all who took part.
Below is a brief summary of each of our stands, full details of each stand will be in our work section soon so please check back shortly.
Abbey Legal Protection Using BIBA 2012 as a launch date for Abbey Legal's new product meant that we could go bold and simple with the design of this stand and focus on functionality. We designed a stand which featured a demonstration bench allowing face-to-face presentations of the new online system across various devices. This stand surpassed expectations and looked stunning on the day ensuring a very happy client.
Catlin Our brief was to take Catlin's amazing office environment and bring it into the BIBA hall - a home away from home. We replicated various finishes and features from Catlin's London office including a large coffee bar, bespoke artwork, quality floor finish, lighting and even a full length hanging red acrylic ribbon feature. These all looked exceptional but let's not kid ourselves, the coffee was the draw on this stand and we ensured that Catlin were offering the best at BIBA.
CNA Move over Tom Cruise, the cocktails are on us. The CNA stand was kept very open, bright and inviting with the lure or freshly prepared cocktails. On stand messages were kept to a minimum, and defined separate areas were created allowing for impromptu meetings and conversations. Visibility of the CNA brand was maximised ensuring the stand was viewable from a maximum area around the stand. This was a quality bespoke stand that sat very comfortably and confidently within this competitive area of the hall.
DAS This stand was a lot of fun to produce, more film set design than clean corporate stand. DAS wanted a stand showcasing their business recovery product and how it helps customers to get back up and running after any disaster. We replicated a typical pub interior with genuine working pub bar and proceeded to set it on fire (well, not literally), giving the effect of fire damage. This was certainly not your average insurance exhibition stand and attracted a lot of attention as a result.
Davies Group Our ongoing Remarkable People doing remarkable things marketing campaign and continued sponsorship of Team GB cyclist Andy Tennant has continued to gain traction over the last year so we used this as the focus for this year's stand. The stand was in a fantastic location within the hall which ensured large footfall past the stand, we simply let the campaign shine. Showcasing 2 of Andy's bikes, his world champion jersey and videos of him in action sparked real interest in the campaign and meant the Davies representatives were kept busy across the 2 days.
Heritage This is a real working stand which has already been used in various exhibitions around Europe. We developed it in 2011 to be adaptable to various size configurations and reused the basic structure again this year with updated graphics tying in with the conference branding. We also developed a quick interactive ipad survey which delegates completed on the stand with updated results displayed live on it proving to be a real talking point and hook to starting conversations with passing delegates.
Insurance Times As with previous years Insurance Times were recording live video footage and editing at the event, showcasing their talents and giving a real insight into the hectic nature of journalism. With a limited stand footprint we maximised space on this stand to include interview areas and a private hidden area for editing video which was then included into an updated looping video screen on stand.
MAPFRE Group After the success of their award winning stand last year MAPFRE were keen to keep the same concept and evolve the stand for this year's BIBA conference. We kept the tapas bar theme which reinforced MAPFRE's proud Spanish heritage but opened the stand up by removing a wall and lightened the wood panelling. Again this proved to be a very popular stand with the delegates who couldn't resist the warm Spanish hospitality on offer showing MAPFRE at their best.
NewLaw Solicitors Keen to break into the insurance market, this was NewLaw's first time at the BIBA conference and potentially the first time a lot of delegates would have seen the solicitor. NewLaw were keen to have a stand which pushed their brand and their new NL24 company as effectively as possible. We designed and built a stand which gave maximum exposure to their brand which was well received by all; a positive step for NL24 getting a foot in the insurance market.
NMU All change on the NMU stand this year; they used the BIBA conference to launch the new look NMU with new branding, collateral and a completely new CMS website which is launching any day now. Utilising the stand we built last year we replaced the floor and backwall with updated quality finishes and added a large hanging lightbox above the stand which guaranteed the NMU name was seen from around the hall.
Transactor Transactor is a software company which offers systems that can easily expand as a client's requirements increases. They wanted a playful, fun stand which still reflected the professional nature of the company. We took their logo as a start point and repeated the shape into an organised grid picking out individual squares with various details. It is always satisfying to overhear people around the show complimenting one of your stands and this was one of those examples.
Again, all of these projects will be updated shortly in the work section of our website where you will be able to see much more detail of the stands and various details.
Thanks again to all!