One of our Directors, Mark Huxley, has written a piece on social media which has been published today in Insider Quarterly as part of their Summer issue. Hux introduces his article by acknowledging the shift in the insurance sector's thinking, whereby the vast majority is now taking its digital footprint seriously and considering how social media can be harnessed as a channel to help spread company messages in a different way.
He comments that the sector is catching up quickly, and goes on to explore the various benefits generated by social media and the trends which have appeared amongst businesses who are using it effectively, with a particular focus on LinkedIn. But beware, there is an important need to take care with the "more publicly ubiquitous social media channels" such as Twitter or Facebook.
The final and perhaps most important point to consider is that, whether or not a company elects to engage themselves with social media, in reality there is not an opt-in or opt-out.
Brands across the globe are being spoken about every minute of every day across the entirety of social media in all its various guises, where news travels at the speed of light and where reputations can be made as well broken in quite literally a matter of minutes.
Read Mark's full article on the Insider Quarterly website.
photo credit: Jason A. Howie