Google is back with another of its search engine ranking algorithm changes. This time, it is all about your site being mobile friendly. The new algorithm, which goes live from April 21, 2015, will be placing emphasis upon sites being responsive. A responsive site is one that adapts to the screen size of the device a visitor is using to access the site; e.g. desktop, laptop, tablet or smartphone.
Google has officially stated that Responsive Design is the preferred design pattern for its Google ranking bots sent to check sites, and that those not meeting these standards will see themselves dropping down the rankings on mobile search results.
As a rule, we build sites to a responsive standard. So, if you are at all worried that yours might not meet these new standards, get in touch and we will be delighted to help.