Exhibiting at BIBA 2012?
 

All posts tagged Insurance Marketing

10 Tips for effective brand guidelines

Lamb CMC Brand Guidelines

Lamb CMC’s list of their top 10 tips for creating effective brand guidelines.

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Twitter – Can you afford to not be part of the conversation

twitter_lambcmc

We’ve all heard about the benefits of getting your business represented on Twitter and connecting to your network of customers but have you considered what the consequences of ignoring this social network might be? Potentially there could be a P.R. storm brewing around your company reputation while you are oblivious to it. Continue reading →

Linked in to LinkedIn?

Are you linked in to LinkedIn

Mark Huxley speaks about his continuing love affair with LinkedIn, the importance of staying connected with industry peers and how he has rekindled various old professional relationships that might otherwise have been lost. He discusses why LinkedIn is such a crucial social media tool for professionals worldwide and what you might be missing out on if you choose to ignore it.  Continue reading →

How does your exhibition stand reflect your brand?

Exhibition Stand Branding

Following on from the interest in Neil’s recent post about the approaching BIBA 2012 conference (google analytics is a wonderful thing) we thought we would continue with a look at exhibition design from a brand perspective and why it should be part of your marketing budget.

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Are insurance sellers failing in building trust with their customers?

Are insurers failing to build trust?

In a recent survey of 400 nationally represented insurance buyers, a clear message has been given that despite all the advertising and hype, there remains a serious lack of trust in insurance providers. Continue reading →