Getting started with social media reporting
UNDERSTAND WHY YOU ARE ACTIVE ON SOCIAL MEDIA, AND WHAT YOU ARE TRYING TO ACHIEVE
Most businesses are active on social media but it is surprising how few actually know why they are, and what they are trying to achieve. If this applies to you then the following metrics will give you a framework to start reporting.
"What gets measured, gets managed."
Peter Drucker, the oracle on business and management, makes a very good point. If you don't measure the results of your marketing activity then it is unlikely that you are focusing enough attention on the strategy and return.
If you follow the metrics in our guide then you should have at least some idea of the impact your efforts are having. If you want to understand them in more detail, or if you are not happy with the results, then get in touch and we'll show you how we can help you meet your objectives and develop your strategy.